You’ve Got Mail: How A Custom Email Address Can Boost Your Brand Image
Does your brand have a polished image? Surely, a generic email address takes away from that professional look. Here’s how a custom email address can help.
There are currently 5,594 million active custom email addresses worldwide. Your brand’s email is among them.
But are you using a generic email address or a custom one? If you answered generic, you’ll want to continue reading.
We go over why a custom email address can boost your brand’s image and keep you looking professional.
Looks Professional
While free email addresses from Google or Yahoo work well, it doesn’t exactly make your company look professional.
Personal or generic email addresses will not only make consumers question whether they want to do business with you, but it could make you come across as a scammer. A custom address matching your business website ensures you’re trustworthy.
When compared to your competitors, it really puts you in a bad light. While you may look unprofessional, you might also come across as cheap. A custom email address will give consumers the reassurance that you’re a professional company who knows how to run a business.
Promotes Your Brand
When you start a business, you’ll want to post your company email everywhere – the contact page of your website, your business cards, etc. With a custom email address, you’ll promote your brand while getting your name out there.
Avoids Confusion
If you’re promoting your company as professional to potential and current consumers, and they receive an email from a generic address, they might think it’s spam or sent to them by mistake.
Avoid any confusion to your consumers by ensuring you have a custom email address. This way, they know exactly who the email is from without even having to open it.
This is especially important if you plan to transfer your domain name. During the transition, you want to make sure consumers can still reach you. Avoid having to switch from a generic address to a custom address by picking a custom address first.
Markets Your Company for You
We touched a little bit on how a custom address will promote your brand for you, but did you know it can also market your company?
As we mentioned above, you’ll want to post your companies name and contact information everywhere you can. When you do this, people might become curious about what your company does.
People already know the names of Google and Yahoo, so you won’t get the same effect when you use a generic email address.
To market your company further, make sure each employee has a custom email address with a signature at the bottom of their email. The more people see your company name – especially through custom email addresses – the more business you attract.
Why Your Brand Needs a Custom Email Address
As you can see, there are tons of benefits for your company. From avoiding consumer confusion to marketing your company, email addresses can do wonders for your business.
If you’re new to the business world and want to start a website, make sure to check out our website. We can help you register a domain and head in the right direction.
