Subdomains vs SubDirectories: Which Will Boost Your Site’s SEO?
Do you know how subfolders and subdomains affect your Google ranking? Here’s the difference between subdomains vs subdirectories and which boosts SEO more.
When it comes to building your brand, choosing the right domain is essential.
As you build a blog or website, you’ll also need to properly define pages that are split into categories. When creating these pages, you will likely need to choose between subdomains and subdirectories.
As such, you’ll need to learn the difference of subdomains vs subdirectories, so you are making the decision that works best for you. Follow these points below to learn the difference and choose properly.
Subdomains VS Subdirectories
When you start to learn more about registering domains, it’s important that you also learn the difference between subdomains and subdirectories.
On a basic level, you should know that subdomains are similar, yet different URLs that deal with related content, while a subdirectory is a category within your site that falls under a parent directory.
It’s important to understand the differences between these domains so that you can figure out which will work best for you. Consider these rules of thumb below:
1. Subdomains Take More Effort to Get Ranked
If you are trying to get quick ranking, subdomains will take a little more effort.
A subdirectory is already part of your URL, while a subdomain is entirely different. As such, the subdomain isn’t immediately indexed with your site.
The subdomain will eventually become indexed, but it will take some time for plenty of users to access your site before Google catches on and ranks them accordingly.
2. A Subdomain Can Be Better For Your Marketing
What’s in a name?
When it comes to marketing and branding, your name is everything. Creating a subdomain for a specific product or promotion is a great idea because people will immediately recognize it based on the name.
This gives you better results than simply using a nondescript folder that falls within the domain’s category.
3. Subdomains Are Great For Keyword Use
By creating an entirely different subdomain, it makes it easier for you to use keywords to your advantage.
You can take the time to research keywords that are hot, and this will let you get better search engine optimization (SEO) results. You aren’t shoehorned into any particular name set and can change or update it as you see fit.
4. Google Says They Treat Subdomains and Subdirectories Equally
Despite the pros and cons of subdomains vs subdirectories, Google maintains that they treat them the same.
Time will continuously tell which is better, but it’s fair to get Google’s perspective since they play a huge role in your ranking efforts. It’s important to stay tuned to Google’s algorithms so that you can take the steps that will get you the results that you are seeking.
Use Subdomains and Subdirectories Wisely
No matter how you slice it, understanding subdomains vs subdirectories is an important matter that needs to be explored. When you build your brand, the information above will be helpful to you and allow you to make decisions that count.
To snag some great domains for your business or brand, get in touch with us today.