Importance of choosing the right domain name

A domain name is the foundation of your website. It’s how your website visitors navigate to your site, and it plays a role in how people discover you online. It’s often the first impression that potential visitors get of you and your website as well—so registering the best domain name possible is important.

Make it brandable

Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a real problem because they don’t sound like a brand. They sound generic, or strange.

If your text is too complicated, the text will be too hard to read for your audience. This might scare them off and make them search elsewhere for information. Impenetrable text will result in a high bounce rate, leading to a lower rank in the long run. So, you should make sure your articles are well written and not too difficult to read.

Make it pronounceable

You might be thinking, “Rand, why is it so important that it’s pronounceable? Most people are going to be typing it or clicking a link.”. It matters because of “processing fluency”. A cognitive bias that human beings have where we remember (and have more positive associations with) things that we can easily say and think about. That includes pronounceability in our own minds.

This is going to vary on the language and region that you’re targeting. If you can’t easily say the name, you’re going to lose processing fluency, memorability, and the benefits of brandability that you’ve created.

Make it short

Length matters because of the processing fluency that we talk about above. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Shorter is better.

Make it intuitive

A good domain name gives people a strong idea of what a website will be about. Being able to look at a domain name and say, “Oh, they probably do this. This is probably what that company is up to.” is a big win.

If your text is too complicated, the text will be too hard to read for your audience. This might scare them off and make them search elsewhere for information. Impenetrable text will result in a high bounce rate, leading to a lower rank in the long run. So, you should make sure your articles are well written and not too difficult to read.

If your text is too complicated, the text will be too hard to read for your audience. This might scare them off and make them search elsewhere for information. Impenetrable text will result in a high bounce rate, leading to a lower rank in the long run. So, you should make sure your articles are well written and not too difficult to read.

Use broad keywords

Keywords in a domain name can help with the cognitive fluency biases, but also from an SEO perspective. Google has been biasing away from these exact match and partial match domains, but the anchor text you get from people linking to your domain can help.

If you can get a keyword mention in your domain name that helps make it obvious what you’re website is about, go for it. But if you’re trying to secure a keyword rich or a keyword targeted domain, we recommend to stay away from those. They don’t carry the weight that they used to, and have negative associations that you should avoid.

Avoid trademark infringement

You have to be careful because it’s not whether you think your domain name could be confused. It’s whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This can also create brand confusion, which is hard for your brandability. We recommend you talk to a legal professional if you have real concerns.

Frequently asked questions

What is a domain?

A domain is a user-friendly naming system that allows people to easily navigate web servers and web pages. Rather than making people type in an IP address whenever they want to access a certain web page (like 38.97.225.253), websites are instead assigned easy-to-remember character strings, called domains.

Why are domain names important?

A domain name is the foundation of your website. It’s how your website visitors navigate to your site, and it plays a role in how people discover you online. It’s often the first impression that potential visitors get of you and your website as well—so registering the best domain name possible is important.

How can I register the best domain?

A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.

How can I buy a domain name?

Buying a domain is easy. Start by typing in the exact domain you want, or just keywords you’re interested in, into the domain search tool. When you find one you like, add it to your cart, and check out like you normally would.

How can i buy more than one domain?

Yes, you can.

Can my domain registration be refused?

Yes, according to EPCA (Electronic and Postal Communications Authority) regulation on domain registration, the Registry  can refuse the domain registration if the data provided from Registrant are not correct or incomplete. In case the name of your domain is classified as reserved or forbidden name in EPCA regulation, the domain registration is refused to. We encourage our clients to consult the list of forbidden and reserved domains list (here) or the registry of registered trademarks (here)

What happens if my domain is refused after my payment is done?

In case your domain registration is refused and you already have made your payment we refund you either by adding credits to your account in our system or refunding through payment gateway.

I am not albanian, can I register .al domain?

Yes, you can. But you have to make sure that the administrative contact of you domain must be a resident in Albania. If you do not have any, we can represent you as administrative contact.

Can I register a .al sub domain like: .com.al, .edu.al, .org.al,.net.al, .mil.al,.gov.al?

These sub domains are reserved for specific target groups. The .gov.al and .mil.al are government and military usage only and are not registered form Registrars. We can register only:

  • .com.al – You must provide documentation that you are registered company in albania.
  • .net.al – You must provide documentation that you are networking company registered in albania.
  • .edu.al – You must provide documentation that you are educational institution registered in albania.
  • .org.al – You must provide documentation that you are a non-government organization registered  in albania.

I need hosting/email/other things for my website. Can I get it through iRegister.al?

Of course! We have offer everything from flexible hosting plans to SSL certificates, and have several options for custom email. Please contact us with your specific requirements and our staff will gladly help you.

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