How to Choose a Domain Name That Captures Customers’ Imagination
Your website name is like your front door. It needs to be welcoming but not boring. Here’s how to choose a domain name that you’ll love today and tomorrow.
Choosing a domain name is the same as choosing your business name. Get this wrong, and it can haunt you for life.
Domain names will define your brand. It’s one of the first impression of your business, and a good URL helps people determine if your site is trustworthy.
While most people have cookies and safe browsers, you still need an easy to remember URL. That’s why it’s important that you choose the right domain name the first time.
So how to choose a domain name you don’t hate? Keep reading to find out.
Why You Should Know How to Choose a Domain
The biggest reason you should pick the right domain the first time is that it’s a pain to change.
Let’s say you have an established website, but you want to change the URL. If you’re changing the name of your business as well, you have to re-brand everything.
Your SEO is also affected if you change your URL. If you’ve already spent a lot of time building your SEO, this can hurt your efforts.
How to Choose a Domain Name You’ll Love
If you’re building a website, you need to know how to choose a domain name.
1. Think of Keywords For Your Business
Unless your URL is your business name, you can choose a URL based on keywords.
One of the best reasons to use keywords in your URL is because it’s good for SEO.
Let’s say you run a plumbing company in Seattle. If your URL is SeattlePlumbing.com, then people searching for plumbing in Seattle will find you with ease.
You can learn to do keyword research here.
2. Make It Short and Sweet
Humans remember short and simple phrases better than long complicated ones. It’s called “processing fluency,” and it’s something that everyone does.
That’s why when you learn how to choose a domain name, pick something easy to remember. You might have a law firm with four people in the title, but your URL needs to be something much more simple.
3. Be Flexible with Your Choices
When you’re registering your domain name, be ready to make some compromises.
For example, you might be looking for SearchEngineGenius.com. Sadly, you’re not the only person who’s thought of that URL.
Instead, you can pick SearchEngineGenius.al, or SearchEngineGeniuses.com. It will still get the main point across, but won’t cost you an arm and a leg.
Act Fast to Register Your Domain Name
Domain names go fast in today’s internet market. That’s why you don’t want to wait too long to claim a domain name.
Luckily, domain names are cheap. Once you learn how to choose a domain name, buy it as quick as you can. You can contact us to learn how to claim your preferred domain name today.